2022 Marketing Trends for the Insurance Industry

Learn marketing trends that will bring your business success in 2022:

Britni Zandbergen-Karel, VP of Marketing at Coterie Insurance, and Alex Eisenhardt, Marketing Specialist at Tarmika share the stage in a panel discussion focused on marketing to your small business clients. 

Geared specifically for Insurance agents, brokers and agency owners, these two marketing experts from Coterie and Tarmika will discuss ways that you can successfully market, reach and communicate with your clientele. 

There will be time for a Q+A at the end of the free panel discussion so you will walk away with tangible notes that you can implement right away.  Marketing and communication is all about confidence, understanding the data, and honing in on your voice and target audience. 

What was covered?

• An overview of what marketing is and some basics to your "online storefront" AKA your "Google my Business" Page.
• Understanding where your audience is and how you can reach them
• Creating lead generation content and how to add value for your audience
• Tools that can help you with your marketing efforts